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Interpretive Training – Winter 2012 through 2013 (in-house
training services menu.)
JVA is taking bookings for our winter 2012 and 2013 interpretive training courses,
workshops and seminars. All or our courses are based on years of experience in actually
doing the projects/activities we do the training in. We teach what we do, and do
what we teach.
All courses are customized for your specific outcomes (objectives), and we include pre
and post test evaluations for all of our training if desired.
We are one of the only firms providing interpretive
training staffed by interpretive professionals with university degrees in interpretation
and experience teaching university interpretive courses (Ohio State University, Michigan
State University, New York University... ).
Our international course offerings currently include:
 | Introduction to interpretation for the 21st Century. |
| Interpretation for Managers, Supervisors and Education Curators (advanced
interpretation). We recently taught this course for the US Army Corps of Engineers. |
| Interpretive Tour Planning, Delivery and Evaluation |
| Community interpretation (community walking tours, etc.) |
| Planning cultural needs for international visitors into your tours and programs. |
| Heritage tourism planning, design, feasibility and operations. |
| Developing Marketing Plans for Interpretive/Heritage Sites. |
| Interpretive planning for the coach market. |
| New Technologies for Interpretive Services (iPhones, QR Codes). |
| Interpretive Master Planning (developing your draft plan in the course). |
| Innovations in Interpretive Planning (IP II) - Mass Customization, Experiential
Planning, Markets of One. This is an advanced Interpretive Master Planning course. |
| Planning and conducting scientifically valid visitor surveys for interpretive/heritage
sites. |
| Evaluation strategies for interpretive programs and services. |
| Interpretive research and theory - conducting interpretive research that matters, recent
research from the Journal of Interpretation with implications for implementing the
research results. |
| Planning Interpretive Exhibitions that are theme and outcome based. |
| Planning/design of interpretive publications, brochures. |
| Interpretive text writing that provokes, relates, and reveals. |
| Planning, design and interpretation for self-guiding trails and forest/park walks. |
| Community interpretation – planning for collective experiences. |
| Conducting Feasibility Analysis for Interpretive/Heritage Sites (if you build it they
may NOT come!) |
| Regional Interpretive Systems Planning and Interpretive Zone development. |
| Financial Planning for Interpretive Sites and Attractions (cost/contact & cost
benefit analysis). |
| Visitor Psychology in developing Interpretive Experience Environments (how to
attract visitors and generate re-visits based on the psychology of the learner). |
| Re-inventing interpretive organizations/agencies (missions, policies, management
structures, job descriptions, board of directors, cash flow, etc. for the next
millennium). |
| Interpretive planning and managing living history sites and programs. |
| Interpretive planning and audience management in historic homes and structures. |
| Creative interpretive planning and marketing in challenging financial times. (How to
create "regional interpretive zones", share market groups and regional fee
structures; cost share marketing and working smarter - not harder). |
| Teaching interpretation to others and Interpretive Coaching (Train the trainer’s
course). |
| Developing, recruiting and managing successful volunteer programs (how do you fire a
volunteer?). |
| Developing Request for Proposals and contracting interpretive services. |
Recent Interpretive Training Clients:
| US Army Corps of Engineers – Interpretive Services Course (3 sessions, 3
days each). |
| US Army Corps of Engineers – Interpretation for Managers, Supervisors
and Team Leaders (Advanced interpretation – ask for the course schedule – 4
days). |
| Snowdonia National Park Training Center – Wales, UK |
 | Marketing and Market Creation for Heritage/Interpretive Sites, Agencies and Attractions.
(3-days) |
| Introduction to Natural and Cultural History Interpretation and the art of
"Interpretive Guiding". (3-days) |
| Interpretive Master Planning |
| Planning/Design of Interpretive Media. |
| Habit-Change (www.habit-change.EU).
Presenting workshop sessions on interpreting climate change topics in National Parks
– Workshop to be held in Slovenia. |
| Association for Heritage Interpretation, England. Invited speaker providing a
workshop session on Mass Customization, Markets of One and the New Economy for
interpreters. |
| National Property Board, Sweden. Providing a workshop on innovation in
interpretation and regional interpretive systems planning. |
| Lakeshore Museum Center, Muskegon, MI. Provided a 3-day interpretive workshop on
interpretive services and injecting living history interpretation into their historic
property live interpretation. |
| Daegu University (Korea), and the National Arboretum of Korea. Developing a 5-year
interpretive training program for staff and exhibit planners: 2012-2015 |
Why select JVA for your interpretive training needs?
| Certified Interpretive Planner |
| Certified Interpretive Trainer |
| Certified Professional Heritage Interpreter (Canada) |
| Instructor in Interpretation at the Snowdonia National Park Training Center, Wales |
| Author of the college textbook "Interpretive Master
Planning". |
| Author of the new college textbook Two Volume Set: |
* Interpretive Master Planning - Strategies for the New
Millennium
* Interpretive Master Planning - Philosophy, Theory and Practice.
| Author of "The Interpretive Trainers Handbook" (in production) |
| Contributing Author in the book "The Language of Live
Interpretation", Museum of Civilization, Canada |
| Associate Editor – The Journal of Interpretation |
| JV taught interpretive courses at Ohio State University, Michigan State University, West
Georgia State University Heritage Tourism Institute, Snowdonia National Park Training
Center – Wales, UK (currently) as well as for many other organizations and agencies
including: The National Trust, The Forestry Commission, Scottish Natural
Heritage, Association for Scottish Visitor Attractions, The National Museum of Wales and
related sites and organizations in the US, UK, Canada and world-wide. |
* The Ohio State University B.S and M.S degrees majoring Interpretive Services, minors in
consumer behavior and motivational heritage tourism
development. Taught Interpretive Master Planning.
* Michigan State University, Ph.D program in Interpretive Services, minors in adult
learning, heritage tourism marketing and psychology of the
audience. Taught the introductory and advanced interpretation courses.
| Completion of the US National Park Service "Interpretive Coaching"
training certificate program. |
| 30 years of dedicated experience doing interpretive planning and training world-wide. |
For more on JV’s background and training in interpretation click on the home
page link in the menu bar on the left.
What do we provide?
- Photo/reproduction ready master copies of all handouts,
workbooks and CD’s.
- Detailed schedule of instructions (and lesson plans if
needed).
- Teaching aides and power point program copies.
- 30 years of doing the very things we teach, with current
case studies and examples.
- Certificates of completion.
- Option for participants to purchase text books. (Link to our
new text books: http://museumsetc.com/products/interpretation)
What you provide:
- Meeting room and all logistical support for participants.
- Copying of handout materials.
- AV equipment.
- Coffee break coffee/tea snacks and water.
- Participant list so we can prepare the course certificates.
What does our training cost?
$900.00/day of training plus pre-paid travel expenses.
This will be the most cost effective training for interpretive staff available today.
College level training by master interpreters with real-world experience.
Projects we completed yesterday become toady's case studies and examples!
Examples of workbooks, handouts, lesson plans, course schedules are available upon
request. Ask for a copy of our article "Planning for Interpretive
Training Courses". I'd be happy to e-mail you one.
E-mail or call for details, special course requirements, course size issues or any
other questions you may have. We can also custom design any interpretive course
topics/training needs.
John Veverka at one of our Interpretive planning Courses.
For every dollar you spend on interpreter training you
receive five dollars in benefits. Ask us how.
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