Interpretive Planning for "Exportable" Interpretation - Ideas
to go away with.
By
John
A. Veverka
The concept of "exportable" interpretation.
So what is "exportable" interpretation? The concept came very clear to me almost
by accident while working on an interpretive plan for a Conservation Education Center in
Iowa. Our team had visited several nearby nature centers to review their programs,
services, exhibits, etc. so as not to duplicate anything at our project site. The thing
that was lacking from all of the centers was the fact that none of the programs or
exhibits had anything on how the visitor might use information being interpreted to them!
None of the ideas or information were of any use outside of the Nature Center, Park,
Forest, or Site boundary. The concepts could not be exported for use anywhere else. They
were dead end programs!
The two key questions for planning exportable interpretation:
1. Why would a visitor want to know that?
If you can't answer this question, then why would a visitor want to come to this program
or look at the exhibit in the first place?
2. How do you want the visitor to use the information that you are giving them? If you
don't want the visitor to use the information, then why are you giving it to them?
In other words, an interpretor may find knowing the names of 100 wildflowers to be of use,
but most visitors have no need of all that information. We are giving lots
of answers to questions that no one is asking! Of the 20 or more plants you identify for
visitors on a wildflower walk - how many do you think they will actually remember 10
minutes after the programs is over or by the time they get home? And, how will they USE
this information once they get home?
Using the exportable interpretation concept.
The exportable interpretation concept means that the planner:
1. Asks the two questions noted above, with particular interest to question #2.
2. Considers activities, handouts, demonstrations, etc. in the presentation of the program
or exhibits to motivate, support, and encourage the visitor to use the information
being presented in some way.
3. The concept and information should be able to be used not only within the boundaries of
the site, but should be able to be used by the visitor when they leave the site.
Given limited time and budget for programs, or visitor contact, why would an interpretor
want to give visitors "non usable" information when, given the same time and
cost, can encourage visitors to DO SOMETHING?
Here is an example:
Non exportable program theme: We have over 20 different species of trees in our park.
Exportable program theme: There are many benefits to planting trees at your home and
throughout your community.
Let's take this last example and expand on it by developing the interpretive program
objectives for the program.
- The majority of visitors will learn several different tree species that are native to
this region and habitat requirements of each.
- The majority of visitors will learn at least one way each tree benefits wildlife, and
people.
- The all visitors will feel encouraged to plant a new tree at their home, or donate a
tree seedling to be planted at some local park or site.
- All visitors will receive a handout with three different tree seeds that they can plant
at home.
As you can see from these objectives there is a focus of the program to 1) use the
resources of the site for examples and inspiration; and 2) to transfer that information
and inspiration into some positive action. Note the objective of having a handout to give
each visitor at the end of the program.
Other exportable interpretive program or exhibit concepts (desired results) can take a
variety of forms such as:
- Do not pick up Indian artifacts or pottery shards at any historic site you visit.
- Do not pick wildflowers at any park natural area.
- Recycling helps everybody - here are three simple things you can do at home.
- Join a nature or history club to learn more about ________.
- Go and visit other sites to keep on learning.
- Go to the library and read more about the subject.
- Volunteer at a park, forest, nature center or historic site.
Summary
The concept of exportable interpretation simply means that visitors can continue to use
the information you interpreted to them "on site", after they have left your
site. The "use" can be psychological in nature, such as "valuing" the
natural world or understanding and supporting a particular type of resource management
practice. The use can be "physical" in application, such as using native plants
to landscape a yard, or recycling at home or office. The important thing is that the
visitor can "use" the information interpreted to build on in some way.
John A. Veverka
PO Box 189
Laingsburg,
MI 48848
(517) 651-5441 FAX: 651-2057
E-Mail: jvainterp@aol.com
