Professional Qualifications

John Veverka & Associates

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Interpretive Consultants

Provoke, Relate, Reveal and more!

For the Cutting edge in Heritage Interpretation

Interpretive Planning, Training, Evaluation and more!

World Wide

5010 Delray Dr. Lansing, Michigan 48910

(517) 899-4548 (we've gone mobile)

SKYPE: jvainterp

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From interpretive planning for castles in Wales for the National Trust and bird sanctuaries in Michigan for the Kellogg Biological Station, to interpretive training in Alabama for the US Army Corps of Engineers, and museum exhibit evaluation in Wisconsin - (bottom row) and critiquing ancient temples interpretation on Malta for Malta Heritage, prehistoric archaeological site interpretation in Utah for Nine Mile Canyon/BLM, and docent/interpretive staff training for the National Museum of Wales in Cardiff, we do that - and more!

Heritage Interpretation: Interpretive Planning, Training and Consultation Services

Serving Parks, Museums, Historic Sites, Zoos & Botanical Gardens, Heritage Tourism Sites and Facilities, Commercial Tourism Attractions, and related interpretive sites and facilities -




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2003 Projects  Interpretive Services Library Interpretive Planning  Scenic Byways  Evaluation Links         Text Book     Training Video    Home Page



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John A. Veverka    


     So what qualifies a person to be a "consultant" in interpretation anyway?     That's a fair question.  So here's some of my early background and training highlights in interpretation to address that important question of "Qualifications and Credentials" to be a consultant.

BS degree from The Ohio State University - Majoring in Interpretation.   While I was working on my first degree in interpretation, I was also working on the staff of the Ohio State University Museum of Zoology as a lab tech (school year), then working summers as an Ohio State Park Interpretive Naturalist, managing an interpretive center, conducting guided walks, evening programs, special events, and more.  Spent four summers learning if the stuff they were teaching me about interp. in the classroom really could transfer to my programs and audiences in the "real world".  Also volunteered at the Ohio Historical Society as an interpreter in their discovery center.  That was 1972-1976.

While I was at Ohio State, my senior year and before Grad School, I was Project Coordinator/editor and co-author of the VERY FIRST interpretive master planning text book: Malabar Farm: An Interpretive Planning Process (The Ohio State University Press, 1978).  This was the text book I used for teaching the Interpretive Planning Course and used at OSU for many years after - it is now out of print.  

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After my B.S. degree I went on for my MS degree from The Ohio State University - Majoring in Interpretation (Interpretive Planning focus) with minors in:  Recreational Learning Theory, Heritage Tourism Development and Heritage Marketing.  MS Thesis: Visitor Motivations for Selecting and Attending Interpretive Programs. Also taught the advanced interpretation course "Interpretive Master Planning" at OSU as I mentioned earlier.  This was 1977-1979.   My first real chance at teaching interpretation at a University Level.

After graduation I was recruited to go to Alberta Provincial Parks as an Interpretive Planning Consultant (1978-1980) to provide the initial interpretive plans for Dinosaur Provincial Park and Head-Smashed-In Buffalo Jump Provincial Park - two World Heritage Sites.  Worked on some smaller interpretive projects too, and began to do some interpretive consulting for a wide variety of Alberta heritage sites, including the Calgary Zoo, Fort Calgary, the Glenbow Institute and others, including interpretive training for seasonal and full time interpretive staff.

When my Visa for working in Canada ran out I was recruited to go to Michigan State University in their PhD Program, majoring in Interpretive Services, minors in consumer psychology and marketing survey research strategies.  I had the pleasure of teaching the introductory and advanced courses in Interpretation - Department of Parks and Recreation - from 1980 to 1984  and worked on my skills in teaching what I was doing and doing, as a consultant, what I was teaching. An important combination, as well as gaining a high level of knowledge about interpretation theory and research. (Note: I am currently an Associate Editor for the Journal of Interpretation.)

Based on years of professional interpretation training, and years of doing interpretive consulting projects I authored the Text Book "Interpretive Master Planning" - now in its 2nd printing - published by Acorn Naturalists, in 1994 - used world-wide for teaching interpretation and interpretive planning courses, as well as used by interpreters as a reference guide.

There has been a lot of other experience in there too, and these were just the early years.  The past thirty years of seeing if "interpretive theory" worked when applied to the field/real world was and is the real learning experience  - and I'm still learning too.  Thirty + years of doing and teaching interpretation.   And the passion is still there.  And now instead of just reading about   interpretive theory, we are creating it, changing it, sharpening it and challenging it.

It wasn't until I had these years of experience in both teaching interpretation, doing interpretation and writing/publishing articles about interpretation that I felt justified and confident enough to call myself an interpretive consultant.

So that's where I learned how to do interpretation (and how to teach it)  in the first place. Hundreds of projects and training courses later I am still learning, inventing, and making our services better each year.    My firm's professional goal is to " Continually set the standards" for interpretive planning and training quality, content and depth.   Our world-wide projects demand it and my courses teach it.

After over 30 years of teaching and "doing" interpretation I think that we can call ourselves "experts" in interpretation.  What does that mean - expert?  Click here for my definition of an "expert in interpretive planning or training".

We are one of the only interpretive consulting firms offering interpretive planning, training and design services who are staffed by "professionally trained" interpreters, blending a strong academic background in interpretation with extensive field experience "doing" interpretation.

I am currently a part time lecturer at Snowdonia National Park Training Center -Wales teaching two interpretation courses a year at the training center.   I was also a part time instructor for the West Georgia State University Heritage Tourism Institute teaching a variety of heritage interpretation and tourism courses (2002 - 2005).

I have spent 30 years as an interpretive planner, consultant and trainer, with clients in the USA, Canada, England, Scotland, Wales, Northern Ireland, Korea, Spain, Malta and Mexico.  With our new England Office, we now have projects in South America, Finland, and expanding throughout Europe.

I am also a National Association for Interpretation:

Certified Interpretive Planner.

Certified Interpretive Trainer

and a Certified Professional Heritage Interpreter - CANADA (This is a National certification awarded by the Canadian Tourism Human Resource Counsil).

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Professional memberships:

The National Association for Interpretation (founding member).

Interpretation Canada

Interpretation Australia Assoc. Inc.

Heritage Interpretation International

Association for Heritage Interpretation (Fellow).


Qualifications are important for any "consultant" you might select.  I hope mine help you feel that when JVA does a project for you - it is interpretation at its very best !  And now you know why.