Training Video

John Veverka & Associates

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Interpretive Consultants

Provoke, Relate, Reveal and more!

For the Cutting edge in Heritage Interpretation

Interpretive Planning, Training, Evaluation and more!

World Wide

5010 Delray Dr. Lansing, Michigan 48910

(517) 899-4548 (we've gone mobile)

SKYPE: jvainterp

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From interpretive planning for castles in Wales for the National Trust and bird sanctuaries in Michigan for the Kellogg Biological Station, to interpretive training in Alabama for the US Army Corps of Engineers, and museum exhibit evaluation in Wisconsin - (bottom row) and critiquing ancient temples interpretation on Malta for Malta Heritage, prehistoric archaeological site interpretation in Utah for Nine Mile Canyon/BLM, and docent/interpretive staff training for the National Museum of Wales in Cardiff, we do that - and more!

Heritage Interpretation: Interpretive Planning, Training and Consultation Services

Serving Parks, Museums, Historic Sites, Zoos & Botanical Gardens, Heritage Tourism Sites and Facilities, Commercial Tourism Attractions, and related interpretive sites and facilities -




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General Principles of Heritage Resource Management Interpretation.

Now available on a 2 1/2 hour training video.      

The Center for Environmental Design Research and Outreach’s Historical Resource Intern Program at the University of Calgary is pleased to offer an exciting new training video for interpreters " General Principles of Heritage Resource Management Interpretation".

The course instructor is John A. Veverka, an internationally known interpretive planer and trainer. John is the author of the textbook "Interpretive Master Planning", and has over 28 years of experience in "doing" and "teaching" interpretation.

Using his own style of humor and magic, John "interprets" the basics of the state-of-the-art of interpretive communications.


Topics Covered include:     

1. The psychology of the audience – how your visitors learn and remember your interpretive message.

2. Tilden’s Interpretive Principals. What must happen to transform the "information" into "Interpretation".

3. The Model of Interpretation – the key for interpretive program and   service planning.

4. Market Analysis – who is your audience and what do you need to know about them?

5. Setting real objectives (learn, feel, do).

6. Developing real themes (themes are complete sentences).

7. Media selection (cost per contact, cost effectiveness).

8. Evaluation – Did the program accomplish your objectives?

9. Implementation – how to go from ideas to reality.

The video package includes the 2 1/2 hour video, and a copy of the course text book "Interpretive Master Planning".

Is this training video for you?

General Principles of Interpretation is a great tool for training seasonal interpreters, museum and zoo docents, full time staff, anyone involved in interpretation that could use an enjoyable refresher course in effectively communicating with their audiences. It can also be a good tool for University instructors teaching interpretation courses.


Ordering Information


John Veverka

2069 Ashland Ave.

Okemos, MI 48864


Cost of the video (now only in DVD format) is $50.00 including postage.