John Veverka & Associates

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Interpretive Consultants

Provoke, Relate, Reveal and more!

For the Cutting edge in Heritage Interpretation

Interpretive Planning, Training, Evaluation and more!

World Wide

5010 Delray Dr. Lansing, Michigan 48910

(517) 899-4548 (we've gone mobile)

SKYPE: jvainterp

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From interpretive planning for castles in Wales for the National Trust and bird sanctuaries in Michigan for the Kellogg Biological Station, to interpretive training in Alabama for the US Army Corps of Engineers, and museum exhibit evaluation in Wisconsin - (bottom row) and critiquing ancient temples interpretation on Malta for Malta Heritage, prehistoric archaeological site interpretation in Utah for Nine Mile Canyon/BLM, and docent/interpretive staff training for the National Museum of Wales in Cardiff, we do that - and more!

Heritage Interpretation: Interpretive Planning, Training and Consultation Services

Serving Parks, Museums, Historic Sites, Zoos & Botanical Gardens, Heritage Tourism Sites and Facilities, Commercial Tourism Attractions, and related interpretive sites and facilities -




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Here are a variety of articles that may be of interest to you.  Feel free to download and use any of these to read, use for training handouts, or share with others.

Just "click" the article you want to read or copy.

Using interpretive themes and objectives will make your
program planning easier and more effective.
This is a short 3-page article/handout great for training workshops, interpretive manuals, etc.  Feel free to copy and use it. jv

A Systems Approach to Heritage Interpretation Planning - a new way of looking at agency wide or regional heritage interpretation planning. (Reprinted/updated article originally published in the Journal of Interpretation, April/May 1979).

Why your scenic byway can't succeed without "real" interpretation. (Presentation at the National Scenic Byways Program August 1999 National Conference, Louisville, KY).

A Practical Guide for Developing Marketing Brochures for Heritage Tourism and Interpretive Sites or Attractions. JVA Technical Bulletin 99-1

Where is the Interpretation in Interpretive Exhibits?

Creating Interpretive Themes for Heritage Tourism   Sites and Attractions.

Interpretive Communication - The key to successful heritage tourism marketing, planning and program design.

Planning truly "Interpretive" Panels.

Interpretation as a management tool.

The Languages of LIVE interpretation - making contact!

What is Interpretation? (Interpretive philosophy, techniques, principles and the model of interpretation).

Interpretive Planning for "Exportable" Interpretation - Ideas to go away with.

Interpreting Critical Issues for Heritage Resource Management.

Developing Successful Partnerships - Planning Guidelines for Heritage Tourism and Interpretive Sites, Facilities and Organizations.

Interpretive Planning for the next millennium - The "product of the product", "outcome based planning" and the "experience economy".

  Why Heritage Sites Need Interpretation For Their Long Term Survival.

  An Introduction to  Interpreting Cemeteries and Gravestones.  (This article has many photos of gravestone art/symbols as well as references for gravestone studies and research.)

Marketing Basics for Interpretive and Heritage Sites and Attractions - It's all about the visitors.

Planning interpretive walking tours for communities and related historic districts.

Planning for Interpretive Training Courses. (Published in Interpscan, the national journal of Interpretation Canada, Mol. 28, No. 3 March 2002.)

Exhibit evaluation for Children's Exhibits - The Kirby Science Center Experience. (Published in Interpret Scotland, the Journal for Scotlands Interpreters, Issue 4, Autumn 2001).

newWHT.gif (12948 bytes)  Is your scenic byway interpretation sustainable? October 2002.