John Veverka & Associates
Provoke, Relate, Reveal and more!
For the Cutting edge in Heritage Interpretation
Interpretive Planning, Training, Evaluation and more!
5010 Delray Dr. Lansing, Michigan 48910
(517) 899-4548 (we've gone mobile) email@example.com
From interpretive planning for castles in Wales for the National Trust and bird sanctuaries in Michigan for the Kellogg Biological Station, to interpretive training in Alabama for the US Army Corps of Engineers, and museum exhibit evaluation in Wisconsin - (bottom row) and critiquing ancient temples interpretation on Malta for Malta Heritage, prehistoric archaeological site interpretation in Utah for Nine Mile Canyon/BLM, and docent/interpretive staff training for the National Museum of Wales in Cardiff, we do that - and more!
Heritage Interpretation: Interpretive Planning, Training and Consultation Services
Serving Parks, Museums, Historic Sites, Zoos & Botanical Gardens, Heritage Tourism Sites and Facilities, Commercial Tourism Attractions, and related interpretive sites and facilities -
Welcome to our Web Site!
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Welcome to our web site. JVA is a firm that specializes in Interpretive Master Planning and Interpretive Training courses and workshops. We are one of the few firms offering interpretive consultant services that is staffed by "professionally trained" interpreters. We bring a strong academic interpretive background mixed with lots of field experience with 30 years of "doing" interpretive master planning and staff interpretive training as well as teaching university courses in interpretation. Scroll down for more details on what we do.
A Veteran owned company supporting our troops.
My new BLOG: http://interpretationflypaper.blogspot.com/ I created this new JVA blog as a place where folks find out where we might be, what projects we are working on, ask questions and keep in touch. I call it "Interpretation Flypaper". Take a look.
Also look at some of our projects/training pictures on: http://pinterest.com/jvainterp/. _____________________________________________________________________________________________________________________________
Check out JVA on Pintrest - lots of past project picture postings: http://pinterest.com/jvainterp/
JVA InterpNEWS - our own international heritage interpretation news magazine. The March/April (sloth cover) issue is currently available. It has great articles in it, new books, and more. We have over 10 new articles coming in for the May/June issue. If you would like to receive a free digital copy, send me your e-mail and I will send you the current issue and add you to the list. firstname.lastname@example.org I am always looking for new articles on creative and innovative interpretation! We just passed over 3000 subscribers (it's FREE) in 22 countries !!! WOW.
Jan/Feb 2013 - Lighthouse, March/April - Sloth Cover, May/June issue - in production - sea turtle nesting track.
e-interp - JVA's new web-based interpretive training courses now available.
We are pleased to announce that JVA, working with educational internet provider cpd4education (www.cdp4education.co.uk) are now offering a variety of web-based interpretive training "on-line courses". The first courses now available include:
1. Introduction to Interpretive Services
Cost: £75 for 90 day access
This basic introduction to interpretive services is designed for individuals who find themselves in interpretive positions, but have had no formal professional training in interpretation. Its designed to give participants a solid background on interpretive philosophy, theory and principles.
2. Planning Interpretive Panels
£30 for 90 day access
With interpretive panels being one of the most common interpretive communication media, this course will help interpreters with no formal training in interpretation to plan and design truly "interpretive" panels. The course provides lots of photo examples of successful panel graphics and text and notes that "interpretive panels dont have to be square anymore". Take a look at some of our examples from the course below!
For more details on these and forth coming e-interp training courses click HERE.
Interpretive Planning - Mass Customization, Experience Economy, Markets of One and More. Ya -we do that... as part of every interpretive plan.
JVA is the first interpretive planning and training firm to have been incorporating experience based and outcome based interpretive planning to all of our projects. Here is an article we developed on this topic. To read it click Here.
We feel that for every $1.00 you spend on interpretation you should get $2.00 or more back in Benefits! If you aren't getting cost effective interpretation, contact us to find out how to put the experience economy to work for you and grow your audience. Work smarter, not harder.
It's all about the experience - markets of one, mass customization and authenticity are now part of all our interpretive plans. Don't send out an interpretive planning Request for Proposal without asking for experience in these expertise's for your project.
Our 2013 Interpretive Course Menu for in-house/contract interpretive training: Click Here
Interpreting historic temples on Malta. Part of a JVA 5-day interpretive course on interpretation strategies for Malta (temple tour and class photo).
We have over 30 new and advanced interpretive training opportunities, from one day seminars to 3-4 day university level interpretive courses. If you need interpretive training, for docents/volunteers or for advanced staff, check this out.
New JVA Books now available for purchase:
This is exciting news.
My current text book "Interpretive Master Planning"
which was published by Acorn Naturalists, just went "out of print", as Acorn
wanted to get out of the publishing business. I had been looking for a new
publisher, and as chance would have it, found a great one. MuseumEtc - (http://museumsetc.com/)
located in Edinburgh, Scotland just publish the new "revised edition"of
my book. The revised edition has several changes in it including new photographs and
planning examples. In addition, I have many articles I've written on interpretation
that they are interested in publishing as well, including some of my Interpretive Graphic
Standards documents, and new concepts for interpretive planning. So we have a
two volume set:
NEW- recently released " The Interpretive Trainers Handbook".
Here is the web site for more information: http://museumsetc.com/products/interpretation
Copies can also be purchased from Acorn Naturalists www.acornnaturalists.com
I have received my copies and they are now available for sale (as two-volume sets only).
The two-volume set in paperback: $97.00 - includes shipping.
The two-volume set in hard cover: $149.00 - includes shipping.
Discounts are available for multiple copies - e-mail me for details.
You can e-mail me your order - checks, money orders
or purchase orders for payment are fine, made out to John Veverka. I would
be happy to autograph or personalize the copies too if you wanted. You can mail your
order to me at: JVA, 2069 Ashland Ave., Okemos, MI 48864. Feel
free to e-mail me if you have any questions: email@example.com.
Credentials and Qualifications
The first question you should always ask a perspective consultant in interpretive planning or training, is "how did you learn how to do it in the first place"? What qualifies you to be a consultant anyway and what makes you an expert in interpretation? This is the first page you should look for when visiting any interpretive consultants web site - their qualifications.
That's a question I get asked from time to time - and it's a fair question. So to learn more about JVA Credentials and Qualifications to be a interpretation "consultant" - CLICK HERE.
I'm also a National Association for Interpretation:
Certified Interpretive Planner
Certified Interpretive Trainer.
and a Certified Heritage Interpreter - Canada.This is a National Certification authorized by the Canadian Tourism Human Resource Council
All of the above certifications are based on both written exams, reviewing a video of JV conducting an interpretation training course, and personal interview (Canada). The NAI Certifications also require a review of interpretive products (examples of completed interpretive plans or training lesson plans).
But every consultant looks good on the web and with a resume.. I feel our projects speak for themselves which is why I post links to our clients - you can ask them how we did. And if you're sending your project out for a bid, always ask the bidder to send you a sample of their product - like a recent interpretive plan. I bet you'll be surprised at the differences in what some consider an "interpretive plan". If you would like an outline of what goes into one of our interpretive plans (content outline) Click Here.
So scroll down to see what's new, and check out our 2010 projects and clients. We do keep busy! The index on the left will take you to our LIBRARY and other pages as well.
And when you search for - or interview - an Interpretive Consultant for a project, don't forget to ask the question of "what qualifies you to be one"? It's one of the most important questions you may ask, for the success of your project really may depend on that answer.
Well, enjoy your visit and e-mail me if you have any questions at all: firstname.lastname@example.org And if you want to see some of our products to review and compare against others, just ask. Our products speak for themselves.
Cheers - JV
JVA UK Interpretive Training Update for 2013
New interpretive courses for Snowdonia National Park Training Center, Wales, UK. Note that these training courses bring in an international market, with participants in past courses coming in from as far away as South Africa (Director of the Nelson Manduela Museum), Sweden and the Channel Islands, Ireland and even the USA.
Courses for 2013:
30 April - 3 May : Interpretive Master
Planning - Interpretive Master Planning will cover the cutting
edge in interpretive planning markets of one, experience based planning, mass
customization and more. Bring your plan with you to work on in the course.
4-6 September: Training for Interpretive
Trainers. The "Training for Interpretive Trainers" course is designed for
curators, education supervisors, university instructors teaching interpretive units, and
any person responsible for interpretive training for seasonal or full
Contact: Beth.Cluer@eryri-npa.gov.uk for details and
be added to the mailing list, or John Veverka at: email@example.com for course content.
NEW - Request for Proposal Example Templates for "Interpretive Master Planning, Interpretive Exhibit Planning, and Planning/Design/Fabrication for Interpretive Panels and wayfinding systems" available from JVA. If you would like a copy just send me an e-mail and I can send you a copy. This was originally developed for members of the National Park Service Gateways Program.
Great News - New Books - JV's Interpretive Master Planning text book has been published in Chinese and soon to be published in Italian (target date in 2013) as well.
John Veverka is pleased to announce that his text book Interpretive Master Planning has been published in Chinese. This was a project coordinated with Peking University, Center for Recreation and Tourism Research and the China Travel and Tourism Press. "It is hoped that the publication of this book in Chinese will help advance interpretation in China as well as serve as a planning guide for further developing China's cultural and natural treasures for its expanding tourism markets." CTTP.
The Languages of Live Interpretation- Canadian Museum of Civilization
John was asked to write a chapter/section in the book "The Languages of Live Interpretation" (shown above right) edited by Jean-Marc Blais of the Canadian Museum of Civilization in Quebec. The book focuses on a variety of live interpretation methods in museums (theater, animation, etc.) with examples from several different authors. John's chapter, "The Language of Live Interpretation: Making Contact", focuses on basic interpretive planning, learning concepts and interpretive techniques for the planning and delivery of live interpretive programs. The book is available from: The Canadian Museum of Civilization. Here is the link to their book store if you're interested in getting a copy. http://store02.prostores.com/servlet/cyberboutique/the-Books-scln--scln--cln-Museum-publications--dsh--Museology/Categories
NEW JVA Interpretive Planning Books now available (see note above) !
Volume 1: Interpretive Master Planning - Strategies for the New
Another NEW JV book "The Interpretive Trainers Handbook" is also now available from MuseumsEtc. and can be purchased from Acorn Naturalists: www.acornnaturalists.com
http://museumsetc.com/products/interpretation for ordering information from the UK and Europe.
Need Interpretive Training for Docents, Seasonal Staff, or Full Time Staff?
Photos from some of our international training courses (graduates of our 5-day interpretation overview course on Malta - top left; Planning/presenting Live Interpretive Programs course in Wales - top right, and graduates of our 5-day Interpretive Master Planning course in Slovenia - bottom left), Parks Canada and Dawson City Museum Interpretive training - Dawson City, Canada, and our BEGN - Botanical Garden Education Network - England workshop (bottom left). Bottom right, participants in our "Introduction to Heritage Interpretation - Interpreting your Geological Heritage" developed for the Institute of Geology and Mineral Exploration, Athens, Greece (2007). Bottom left- Natural England Interpretive Guide Training, England, 09. Bottom right - participants in the Snowdonia National Park Training Center - Introduction to Interpretation Course, May 09, and participants in our May 2010 Interpretive Media Course at SNP.
Plan for your interpretive training programs now. I provide 1 day to 5- day interpretive training courses for parks, historic sites, museums and related heritage attractions. From skill training in how to plan and deliver an interpretive walk, tour or program, to the basics in interpretive communication. My training courses PROVOKE, RELATE and REVEAL - and add in some magic to ensure participants can DO what we teach. Lots of hands on as well as "minds-on" experiences.
Some of our courses include:
- An introduction to basic interpretive services.
- Planning and conducting guided tours and programs.
- Developing themes, objectives and programs with sparkle.
- Interpretive Media Planning and Design.
- Interpretive Master Planning
- Marketing for heritage sites and attractions.
- Museum/historical society guide/docent training - provoke, relate, and reveal your story.
- Evaluation strategies for interpretive exhibits, programs or related services.
- Visitor center exhibit planning, design and evaluation.
- Market survey research and audience analysis - who are your visitors, and who do you want them to be?
- Interpretive writing that provokes, relates, and reveals (Tilden was right)!
- The art of teaching interpretation to others (Train the Trainers workshops).
COST: $900/day of training plus travel expenses.
I also provide advanced courses on interpretive planning, exhibit and visitor center planning and evaluation of interpretive programs and services as well.
All of our courses are based on years of "doing" interpretation, not just theory. Contact me if you have any questions at: firstname.lastname@example.org. You can also go here for more information on our training services.
Some of our past/current interpretive training clients:
* MetroParks of the Toledo (0hio) Area.
* US Army Corps of Engineers
* Parks Canada
* Snowdonia National Park Training Center - Wales, UK.
* Florida State Parks
* The Countryside Counsel of Wales, UK.
* Norfolk Tourism, UK..
* Plus a bunch more.
Interpretive Planning and Interpretive Training
Chessie Circle Trail - Interpretive Master Plan - Toledo, Ohio. The Chessie Circle Trail is a rails-to-trail program owned and managed by a partnership of organizations including: Metro Parks of the Toledo Area; the University of Toledo; the Wood County Park District; and the Wood County Park Authority. The trail was part of the old "Terminal Railroad" that served the regions massive industrial sites, and eventually becoming part of the Chessie Line. The rail-to-trail segment is 11 miles long and will serve both bicycles and hiking activities. Interpretation will focus in part on the railroad history the trail illustrates and the communities and industries it once served. This project started in May and will continue through September, 2013. As we start the on-site evaluation some photos will follow.
MetroParks of the Toledo Area - Interpretive Training. JVA conducted a 4-day Interpretive Master Planning course for MetroParks staff. Participants brought interpretive planning projects with them to work on during the course and left with solid working drafts of their plans, along with the knowledge to complete and implement them. May, 2013.
MetroParks of the Toledo Area - Providence MetroPark. JVA, working with The Collaborative. Inc (A great Landscape Architect firm located in Toledo, Ohio), has been selected to develop the Interpretive Master Plan for Providence MetroPark. This is a unique park in that it has a wonderful Canal history and features a summer canal boat ride experience. It is also the location for a historic grist mill. The project will officially start in April and be completed in June/July 2013. A few photos of Providence MetroPark are provided below.
University of Michigan-Flint.
University of Michigan-Flint.U-M Department of History -Public History Program. April 2013.
Cape May National Wildlife Refuge, New Jersey. JVA, with the project team of Management Analysis Inc., was awarded the contract to develop the refuge "Visitor Services Management Plan".. The project began in February and will continue through 2014. JVA will be responsible for the interpretive services analysis and future interpretive development strategy. Photo - Cape May Hurricane Sandy damage/flooding. You can visit their web site at: http://www.fws.gov/northeast/capemay/.
US Army Corps of Engineers, Interpretive Services Course, January 2013. Huntsville, AL. This intensive 4-day interpretive services planning and coaching course for ACOE Rangers included interpretive theory and practical hands-on experiences planning and designing interpretive media and live programs. (Group photo - left, designing interpretive panels project - right photo).
Hayward Shoreline Interpretive Center, Hayward Area Recreation and Park District, Hayward, California. JVA assisted the interpretive staff in developing an interpretive exhibit plan for new Interpretive Center Exhibits, and exhibit development recommendations for exterior interpretive signage. You can visit this site at: www.haywardrec.org. Site photos below.
US Army Corps of Engineers - Interpretive Training. JVA was just awarded a new 5-year interpretive training contract with the US Army Corps of Engineers, starting in 2013. We will be teaching the introductory Interpretive Services course, offered twice each year in Huntsville, Alabama, and a new Advanced Interpretive Services course for supervisors and managers, offered once a year in Portland, OR. We will also be updating the courses lesson plans, instruction manual, resource CD and pre-post test exams for the new sessions as well.
National Parks of South Korea/Daegu University - Environmental Education Center Concept Development/ Interpretive Plan - Pilot Project - Gyeryonsan National Park. JVA working on the team with Dr. Ju-Hee Lee, Deagu University, was contracted by the Korea National Park Service to develop the initial interpretive concept for development of a National Parks Environmental Education Center. This is a pilot project at Gyeryonsan National Park, that will eventually be used as a model to develop EE Centers in other Korea National Parks. This project includes: site selection for the first National Park EE Center; development of the EE building concept footprint and building program; concepts for outdoor EE facilities including demonstration and activity areas; EE Discovery Trails; EE Center program topics and content recommendations; and EE market development. The pilot concept design/interpretive plan was completed in January 2013..
Historic Falmouth (Stafford County, Virginia) Interpretive Master Plan. JVA in partnership with Lynn Knight of Management Analysis, Inc. (Virginia) were award the contract to develop the Interpretive Master Plan and Heritage Tourism Analysis/Potential for the historic community of Falmouth, Virginia. Many of Falmouth's early buildings remain standing, including the Cotton Warehouse; Duff Green Warehouse; Cambridge Inn, Temperance Tavern; Barnes House; Magistrate's Office (right photo); Counting House; Basil Gordon House; Moncure Conway House (boyhood home of the South's most prominent abolitionist- middle photo); and Shelton Cottage. For more information about the history of Falmouth (and Stafford County) click on this link: http://www.staffordcountyhistoricalsociety.org/places.html#
Newcastle Universities Centre for Culture and Heritage Studies in the UK is developing a new suite of Postgraduate e-learning programs in Heritage Management and Tourism. The program includes 6 modules with each module having 8 unites in it. For the Communication and Interpretation Module, I have been asked to create the Units for: "Communication and Interpretation Planning and Programming" and the unit on "Guiding and providing information for visitors". I have started working on these Units and hope to have them completed in October. Each Unit will require about 15 hours of student engagement time. I'll provide more information on the total heritage studies program as it is further developed. It is planned to attract an international audience. - jv
Snowdonia National Park Training Center, Wales, UK. JV had the pleasure of teaching a 4-day Interpretive Master Planning Course at the training center - June, 2012. Besides participants from the UK, we were pleased to welcome participants from Italy, Romania, Spain, and Sweden. Pictures from the course are posted at my Pintrest site: http://pinterest.com/jvainterp. (you may have to cut and paste this link). Our group photo is provided below. Also a pic from our field trip to the Welsh National Slate Museum. Our next course will be in September on Planning/Design of Interpretive Media.
US Army Corps of Engineers Interpretive Services Course, June, 2012, Huntsville, Alabama. The course covered the basics of interpretive services theory, planning and practice. Participants developed draft interpretive panels and exhibits, as well as having to plan and present a live interpretive program, of their choice, illustrating the use of interpretation as a management tool, and based on a theme, objectives, and Tilden's principles. One of the group programs, on Mayfly emergence issues at parks, was really good and luckily I could video it. The YouTube link in provided. Pictures from the course are posted at my Pintrest site: http://pinterest.com/jvainterp. (You may have to cut and paste this link).
The COE June 2012 Class (left) and a photo from the Mayfly program: http://www.youtube.com/watch?v=v66l2RiFb3Y&feature=youtu.be
Old Baldy Foundation, Old Baldy Lighthouse Interpretive Master Plan/Exhibit Concept Design Plan. JVA with Kaser Design, was awarded the contract to develop the Interpretive Master Plan and new museum exhibit concept designs for the Old Baldy Lighthouse, located on Bald Head Island, North Carolina. The project will run till June 2013. You can visit this site at: http://www.oldbaldy.org/HOME/tabid/36/Default.aspx.
Korea National Arboretum. JVA, working with Dr. Ju-Hee Lee of Daegu University (Korea), began working on a new project for the Korean National Arboretum in 2012, developing an interpretive training program/exhibit planning training program, for Arboretum Staff. I will be working on a strategy for training people who want to be an expert on Interpretive Education and Exhibit Planning in Arboretum settings for the first phase. Current work includes developing the full curricula for the training program as well as lesson plans, teaching aides and related materials, all of which will be translated into Korean. I just finished my new book "An Interpretive Trainers Handbook" which will be incorporated into the training program. The project will continue through 2015. Some photos from the Korea National Arboretum from a recent visit.
US Army Corps of Engineers and MWH Americas, Inc. Atchafalaya Basin Project - Basin Floodway Interpretive Master Plan. JVA is subcontracting to MWH Americas, Inc., to develop the Interpretive Master Plan for the COE Atchafalaya Basin Project, in New Orleans, LA. The Basin is one of the nation's last great river swamps. You can see the site brochure at http://www.mvn.usace.army.mil/pao/bro/AtchafalayaBasinProject.pdf. This project began in January, 2011 and run through September 2012 Here are some general photos from this incredible resource. See if you can spot the alligator!
US Army Corps of Engineers, Bonnet Carre Spillway (St. Charles Parish, Louisiana), Interpretive Plan Implementation. JVA, subcontracting with Gulf South Research Company, and working in association with MWH Americas, Inc., will be continuing our work on the interpretive services and media development as recommended in the Interpretive Master Plan developed by JVA last year. The interpretive plan implementation project will include: design and fabrication of numerous interpretive panels, interpretive kiosks, several interpretive exhibits for the Project Office, development of the recommended self-guiding auto tour with guide booklet, and a self-guiding birding trail brochure with recommenced watchable wildlife stops and blinds. Also included is cell-phone interpretation set-up for the total site. This project began in late October 2009 and was completed in early 2012. You can visit this site at: http://www.mvn.usace.army.mil/recreation/rec_bonnetcarre.asp
A view of the Bonnet Carre Spillway (left) and a general view of one of the many fishing ponds in the extensive recreation area of the spillway basin.
US Army Corps of Engineers - Interpretive Training. JVA was awarded a new 5-year interpretive services training contract for teaching two 3-day "Interpretive Services" courses each year for the COE at their Huntsville, AL training center. Our 2012 courses are set for January and June, 2012. JVA has been providing this interpretive training course for the Corps of Engineers for the past 20 years, and is pleased to be able to continue providing this valuable training for the COE.
Participants in the January 2011 Interpretive Services course - one team (on right) working on the design for a draft interpretive panel - another team (left) working on an interpretive trail planning exercise at our field trip site - Wheeler National Wildlife Refuge. We had 25 participants for the January2010 course from Army Corps of Engineer Project sites from around the US.
Snowdonia National Park Training Center, Wales.
Some general views of the training center grounds and gardens.
Courses for 2013:
30 April - 3 May: Interpretive Master Planning
4-6 September: Training for Interpretive Trainers
For course details please e-mail me (email@example.com) or contact the training center directly.
* Contact firstname.lastname@example.org for more information.
Some of our past years projects:
For a listing of all of our 2006 clients click HERE.
For a listing of our 2007 clients, click HERE.
For a listing of our 2008 clients, click HERE.
For a listing of our 2009 clients, click HERE.
For a listing of our 2010 clients, click HERE.
For a listing of our 2011 clients, click HERE.
We have added new articles to our LIBRARY:
Using interpretive themes and objectives will
Is Your Scenic Byway Interpretation Sustainable? Published in Vistas (the publication of America's Byways Resource Center, Duluth, MN), January/February 2003 issue.
Exhibit Evaluation for Childrens Exhibits -The Kirby Science Center Experience. (Published in Interpret Scotland, Issue 4, Autumn 2001).
Planning for Interpretive Training Courses. (published in Interpscan, the national journal of Interpretation Canada, Vol. 28, No. 3 March 2002.)
"Interpretive planning for the new millennium - The "product of the product", "outcome based planning" and the "experience economy". Click HERE to go to this article in our library. (Note: This article was published in Legacy, the magazine of the National Association for Interpretation, May/June 2000 issue.)
"Why Heritage Sites Need Interpretation For Their Long Term Survival." This paper was prepared for the National Trust for Scotland for an interpretation seminar presented to NTS staff, October, 2000. To read this article, CLICK HERE.
To view the other articles in the interpretation library, click HERE.
A photo scrapbook of some of our international projects. Visit our UK office web site for our new international projects and offerings world-wide. http://www.heritagedestination.com
Isle of Lewis Standing Stones.
JV at the Mayan city of Chichen-Itza, Yucatan, Mexico. The "observatory" is in the background.
JV at one of the seven world heritage sites located on Malta (left) and at the Haida Heritage Center, Graham Island, Skidegate, Canada.
John Veverka, President of JVA. John provides interpretive consulting services world-wide, from England (top left and middle photo) to Korea (top right) and in Europe, Canada, Mexico (second from bottom photo), on the Island of Malta (bottom photo) and the United States. For recent projects for 2007 and 2008 click the year in the index on the left at the top of this page.
If you have any questions at all, feel free to contact me at:
John Veverka & Associates, 5010 Delray Dr. Lansing, Michigan, USA 48910 (517/899-4548) or E-Mail me at: email@example.com.
At JVA "Our product is YOUR success!"