John Veverka & Associates

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John Veverka & Associates

Interpretive Master Planning, Interpreter Training and Interpretive Design that:

Provokes, Relates, Reveals and makes your stories and experiences
come to life in the imagination and memories of your visitors.

For the Cutting Edge in Heritage Interpretation

World Wide

5010 Delray Dr. Lansing, Michigan 48910
SKYPE: jvainterp

Serving Parks, Museums, Historic Sites, Zoos & Botanical Gardens, Heritage Tourism Sites and Facilities, Commercial Tourism Attractions, and related interpretive sites and facilities.

Welcome to our web site.

JVA is a firm that specializes in Interpretive Master Planning and Interpretive Training courses and workshops. We are one of the few firms offering interpretive consultant services that is staffed by "professionally trained" interpreters. We bring a strong academic interpretive background mixed with lots of field experience with 30 years of "doing" interpretive master planning and staff interpretive training as well as teaching university courses in interpretation.

We are a strong advocate of evaluation (pre and post testing) of draft interpretive media and exhibit design and content. We are an "outcome and objective based" consulting firm that plans for results from the interpretive programs, services and media we plan and design - for every $1.00 you spend on interpretation you should expect a minimum of $2.00 in benefits or outcomes or more. Our product is YOUR success.

Check out our links on the left for more on what we do and projects/services or click on the
Credentials link below.

Heritage Interpretation Training Center Courses

Check out our new Interpretive Training e-LIVE training Courses - we are up to 37 courses now with more in the planning stage. Here is the link for the course catalog (or you can check the menu on the left for the course you might be interested in).


Some quick updates -

InterpNEWS Update: Back issues of InterpNEWS are now available on-line. You can click on the InterpNEWS web site page from our index on the left, or visit InterpNEWS current and back issues here: InterpNEWS reaches over 300,000 interpreters, agencies and organizations in 60 countries and is the most widely read of ANY interpretive pubications.

The Interpretive Writers Guidebook - Our newest text book will be coming out this December (2016). It will be the main text book for both of our Interpretive Writing Courses. Check out all of our interpretive text books- click on the Interpretive Bookstore link from the web site index on the left.

Some current project updates

Howell Area Historical Society, Howell, Michigan. Provide an interpretive planning and exhibit planning overview seminar for Historical Society and the Livingston County Parks & Open Space Advisory Committee. October, 2016 (Howell Depot Museum - photo below.)

City of Somerset, Ohio/Studio Graphique.
Working with Studio Graphique, JVA will be presenting a interpretive planning focus workshop and interpretive panel planning and writing for a series of interpretive panels on Somerset historic buidlings/Sites. October/November, 2016.

Barksdale Global Power Museum (Airforce Museum). JVA has the pleasure of sub-contracting to Kaser Design to provide an interpretive planning focus workshop and interpretive plan consulations for developing new exhibits for this important military museum. You can visit this museum at:

US Army Corps of Engineers, 2017 Interpretive Services Course - a 4-day interpretive services training course - Huntsville, Alabame. January, 2017. Student course practicums in developing interpretive themes, creating interpretive panels/media and presenting live interpretive programs or demonstrations.

Snowdonia National Park Training Center - Wales, UK. Present a 3 1/2 day course on interpretive master planning. This is a residental course attracting participants from the UK and EU.
October 2017. Ask for the course information brochure.

Clemson Univerity Interpretive Plan. ( Sep 2016) We have begun work on a unique and exciting project, developing an interpretive plan for Clemson University. We completed a 3-day intensive focus workshop session to determine the main interpretive theme, objectives and storyline flow. The project is scheduled for completion in December.

Klaipeda State University of Applied Sciences (Lithuania), Tourism and Recreation Department. John V. has been invited to present interpretive seminars and workshops to students in the Tourism and Recreation Department for two weeks for the university in Lithuania this coming November, 2016. Earlier this year JV presented seminars for the UNESCO workshop on heritage interpretation planning for their conference on Capacity Building Training in Communication and Management of Trans-boundary Properties, organized by the Lithuanian National mission for UNESCO.

Heritage Interpretation Training Center Updates. We've added several new courses to our curriculim - now up to 37. The most recent course is on how to write/develop Request for Proposals (RFP's). Click on the course catalog link in the index on the left for a list of all of our courses.

You can now take our Interpretive Master Planning Course through KSU for college credit. John Veverka/The Heritage Interpretation Training Center is pleased to announce that John is partnering with Dr. Ted Cable of Kansas State University to offer our Interpretive Master Planning Course through KSU's Global University program (A Campus without Boundaries) for three (3) Semester Hours of college credit. The Interpretive Master Planning Course appeared in the KSU's Spring 2016 Catalog. For more details on future registration information for our 2016-2017 course please contact Dr. Ted Cable at: You can visit the Global Campus web site at:

Credentials and Qualifications

The first question you should always ask a perspective consultant in interpretive planning or training, is "how did you learn how to do interpretive planning in the first place"?
What qualifies you to be a consultant anyway and what makes you an expert in interpretation? This is the first page you should look for when visiting any interpretive consultants web site - their qualifications. Click on the "qualifications" link on the left for more details on qualifications in interpretation.

That's a question I get asked from time to time - and it's a fair question.

I'm a National Association for Interpretation:

Certified Interpretive Planner

Certified Interpretive Trainer.

and a
Certified Professional Heritage Interpreter - Canada. This is a National Certification authorized by the Canadian Tourism Human Resource Council. John is also a member of the following organizations as well.

Certified Professional Heritage Interpreter

All of the above certifications are based on both written exams, reviewing a video of JV conducting an interpretation training course, and personal interview (Canada). The NAI Certifications also require a review of interpretive products (examples of completed interpretive plans or training lesson plans).

But every consultant looks good on the web and with a resume. I feel our projects speak for themselves which is why I post links to our clients - you can ask them how we did. And if you're sending your project out for a bid, always ask the bidder to send you a sample of their product - like a recent interpretive plan. I bet you'll be surprised at the differences in what some consider an "interpretive plan". If you would like to see an outline of what goes into one of our interpretive plans (content outline)
Click Here.

Click on the tabs on the left to see what's new, and check out our current projects and clients. We do keep busy!

And when you search for - or interview - an Interpretive Consultant for a project, don't forget to ask the question of
"what qualifies you to be one"? It's one of the most important questions you may ask, for the success of your project really may depend on that answer.

Well, enjoy your visit and e-mail me if you have any questions at all: And if you want to see some of our products to review and compare against others, just ask. Our products speak for themselves.

Check out my News, Notes and New Courses page for "what's new" (click here).

Cheers - JV

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