John Veverka & Associates

Go to content

Main menu




  So what qualifies a person to be a "consultant" in interpretation anyway? That's a fair question.  So here's some of my early background and training highlights in interpretation to address that important question of "Qualifications and Credentials" to be a consultant.

BS degree from The Ohio State University - Majoring in Interpretation.   While I was working on my first degree in interpretation, I was also working on the staff of the Ohio State University Museum of Zoology as a lab tech (school year), then working summers as an Ohio State Park Interpretive Naturalist, managing an interpretive center, conducting guided walks, evening programs, special events, and more.  Spent four summers learning if the stuff they were teaching me about interp. in the classroom really could transfer to my programs and audiences in the "real world".  Also volunteered at the Ohio Historical Society as an interpreter in their discovery center.  That was 1972-1976.

While I was at Ohio State, my senior year and before Grad School, I was Project Coordinator/editor and co-author of the VERY FIRST interpretive master planning text book: Malabar Farm: An Interpretive Planning Process (The Ohio State University Press, 1978).  This was the text book I used for teaching the Interpretive Planning Course and used at OSU for many years after - it is now out of print.

After my B.S. degree I went on for my MS degree from The Ohio State University - Majoring in Interpretation (Interpretive Planning focus) with minors in:  Recreational Learning Theory, Heritage Tourism Development and Heritage Marketing.  MS Thesis: Visitor Motivations for Selecting and Attending Interpretive Programs. Also taught the advanced interpretation course "Interpretive Master Planning" at OSU as I mentioned earlier.  This was 1977-1979.   My first real chance at teaching interpretation at a University Level.

After graduation I was recruited to go to Alberta Provincial Parks as an Interpretive Planning Consultant (1978-1980) to provide the initial interpretive plans for Dinosaur Provincial Park and Head-Smashed-In Buffalo Jump Provincial Park - two World Heritage Sites.  Worked on some smaller interpretive projects too, and began to do some interpretive consulting for a wide variety of Alberta heritage sites, including the Calgary Zoo, Fort Calgary, the Glenbow Institute and others, including interpretive training for seasonal and full time interpretive staff.

When my Visa for working in Canada ran out I was recruited to go to Michigan State University in their PhD Program, majoring in Interpretive Services, minors in consumer psychology and marketing survey research strategies.  I had the pleasure of teaching the introductory and advanced courses in Interpretation - Department of Parks and Recreation - from 1980 to 1984  and worked on my skills in teaching what I was doing and doing, as a consultant, what I was teaching. An important combination, as well as gaining a high level of knowledge about interpretation theory and research. (Note: I am currently an Associate Editor for the Journal of Interpretation.)

Based on years of professional interpretation training, and years of doing interpretive consulting projects I authored the Text Book "Interpretive Master Planning" - now in its 2nd printing - published by Acorn Naturalists, in 1994 - used world-wide for teaching interpretation and interpretive planning courses, as well as used by interpreters as a reference guide.  In 2012 I had two new interpretive planning text books published reflecting updated materials and new concepts for interpretive planning.



There has been a lot of other experience in there too, and these were just the early years.  The past thirty years of seeing if "interpretive theory" worked when applied to the field/real world was and is the real learning experience  - and I'm still learning too.  Thirty + years of doing and teaching interpretation.   And the passion is still there.  And now instead of just reading about   interpretive theory, we are creating it, changing it, sharpening it and challenging it.

It wasn't until I had these years of experience in both teaching interpretation, doing interpretation and writing/publishing articles about interpretation that I felt justified and confident enough to call myself an interpretive consultant.

So that's where I learned how to do interpretation (and how to teach it)  in the first place. Hundreds of projects and training courses later I am still learning, inventing, and making our services better each year.    My firm's professional goal is to " Continually set the standards" for interpretive planning and training quality, content and depth.   Our world-wide projects demand it and my courses teach it.

After over 30 years of teaching and "doing" interpretation I think that we can call ourselves "experts" in interpretation.  What does that mean - expert?  Click here for my definition of an "expert in interpretive planning or training".

We are one of the only interpretive consulting firms offering interpretive planning, training and design services who are staffed by "professionally trained" interpreters, blending a strong academic background in interpretation with extensive field experience "doing" interpretation.

I am currently a part time lecturer at Snowdonia National Park Training Center -Wales teaching two interpretation courses a year at the training center.   I was also a part time instructor for the West Georgia State University Heritage Tourism Institute teaching a variety of heritage interpretation and tourism courses (2002 - 2005).

I have spent 30 years as an interpretive planner, consultant and trainer, with clients in the USA, Canada, England, Scotland, Wales, Northern Ireland, Korea, Spain, Malta and Mexico.  With our new England Office, we now have projects in South America, Finland, and expanding throughout Europe.

I am also a National Association for Interpretation:

Certified Interpretive Planner.

Certified Interpretive Trainer

and a Certified Professional Heritage Interpreter - CANADA (This is a National certification awarded by the Canadian Tourism Human Resource Counsil).  JV also is constently doing training through Indiana University/Eppley Institute - completing training in "Training an Coaching Interpreters" as well as other interpretive training courses.


Home Page | Our Range of Services | Interpretive Coaching | Interpretive Planning | Interpretive Plan Outline | Interpretive Training | John Veverka Resume | Qualifications | NEW Advanced Interp. Text Book | InterpNEWS | Library | Expert in Interpretation | JVA NEWS, Courses and Updates | Certificates | Planning/Design of Interpretive Panels | Interpretive Writing | Interpretive Writing Course | Interpretive Trails Course | Interpretive Panels Course | Introduction to Heritage Interpretation Course | Interpretive Planning & Design of Marketing Brochures Course | Training for Interp. Trainers | Interpretive Exhibits Course | Interpretive Master Planning Course | Interpretive Planning for Scenic Byways. | Critiquing and Coaching Interpretive Staff | Advanced Interpretive Planning | Interpretive Training Center Course Catalogue | Interp. for International Visitors course. | Interpretive Exhibits Evaluation | Interp. Center Feasibility Analysis Course. | Interp. for Commercial Tour Providers | Interpretive Researchers Guide for Visitor Studies | Interp. Planning for Historic Homes | Heritage Interpretation Training Center | Interpretive Planning for Botanical Gardens | An introduction to planning and presenting live interpretive programs and tours for Museum/Heritage Site Docents and Volunteers. | Developing Marketing Plans for Heritage & Tourism Sites and Attractions | Interpretation Book Store | Heritage Interpretation Resource Center | Interpretive Planning for Historic Farms | Developing Successful Partnerships | Developing Interpretive Outreach Programs | Community Interpretation Planning | Interpreting Gravestones and Historic Cemeteries | Using Interpretation to Accomplish Management Objectives. | An Interpreters Guide for Survival Economics. | Innovative Strategies for Interpretive Media and Services Planning. | A Curators Guide for Developing Gallery Tours. | Advanced Interpretive Writing - Technical Publications | Page 2 | Advanced Interpretive Services for Managers, Supervisors, Team Leaders and Sr. Staff. | Advanced Interpretation for Chiefs of Interp. - Interpretive Managers - Regional Interp. Specialists | Interpreting Critical Issues. | Developing Commercial Interpretation for Resorts, Cruise Ships, Campgrounds and Tourism Attractions. | Planning and developing a new commercial tour guiding business. | Interpretive Evaluation, Visitor Studies and Site Assessment Center | The Center for Interpretive Planning Advancement & Excellence. | Developing Requests for Proposals (RFPs) | Planning and Facilitating Focus Workshops | InterpNEWS Advertising Details | Planning for Interpretive Experiences | 40 Years a Heritage Interpreter | Interpretive Techniques - The Rest of the Story Course | Certified Professional Interpretive Planner Certificate | Certified Professional Interpretive Program | Certified Professional Interpretive Trainer certificate program. | Certified Professional Heritage Interpreter certificate program. | Certified Professional Interpretive Writer certificate program. | Visitor motives for attending interpretive programs. | Exhibit Rehab Course | Developing Training Workbooks & Manuals | Planning for Railroad Museums and Sites. | Climate Change Interpretation Course. | When there's nothing left but the story - interp. storytelling. | Interpreting Legends Myths and Fables | InterpSHARE - Seminars 2022 | Interpreting Invasive Species | Interpretiing Edible Insects | Interpretaive Planning for Climate Change | HITC Climate Crisis Resource Center | PUP Members Only | Starting a new Interp Consulting Business | Panels 4 Week Course | Interpretive Writing - 4 Week Course | Marketing - 4 Week Course | Intro to Interpretation - 4 Week Course | Interp Climate Change - 4 Week Course | Exhibit Rehab 4-Week Course | Level 1 | Johns Interpreters Blog | Economics for Heritage Interpreters | General Site Map
Back to content | Back to main menu