John Veverka & Associates

Go to content

Main menu

Interpretive Writing Course


       Interpretive Writing Course - 8 Units and 2 CEU Credits
$200.00 Tuition
When is a word "more" than a word?

Interpretive writing for a large panel - Cape May National Seashore - using interpretation to accomplish management objectives.

Are you ready for e-LIVE interpretive training?  JVA (John Veverka & Associates) is pleased to offer the first of several e-Live interpretive training courses being developed by Professor John Veverka.  We feel that any interpretive training experience should be taught by professional Certified Interpretive Trainers with college level degrees in heritage interpretation (ideally at the M.S. or Ph.D. levels)  and/or with years of actual interpretive experience in the courses being offered, to deliver college level interpretive training courses.   We also know that while many folks would like to attend formal interpretive training courses, time away from the office/home, course fees, and related travel expenses often made this an expensive proposition.  With e-LIVE the coach comes to you.

About the Instructor: Prof. John Veverka


 Prof Veverka teaching interpretive course in Korea - John's Interpretive Writing Course Textbook.

- B.S and M.S in Heritage Interpretation - The Ohio State University
- Ph.D. program in Interpretation at Michigan State University.
- Adjunct Professor Heritage Interpretation (summer heritage tourism institutes) North  Carolina State University,
- New York State University. Adjunce Professor, Heirtage Tourism Institute.
- NAI Certified Interpretive Planner and Trainer
- NAI Fellow
- Certified Professional Heritage Interpreter (Canada).
- Author of several interpretive planning/training college text books.
- Publisher of InterpNEWS - the International Heritage Interpretation e-Magazine.
- 40 years of interpretive planning, training and writing experience.

Check out my YouTube video about the course:

How does e-LIVE work? Our e-LIVE courses are limited to 10 participants at one time, to allow for maximum interaction with the course instructor.  Once one participant completes the course another participant can be added.

- You'll be given course content to read and interact with for each unit.

- JVA will provide you with reading assignments, text book and reference articles as part of the course, that you keep for your library.

- You'll be given a writing assignment for each unit which you'll send to John for review, comments and writing coaching.  You'll be able to talk with John  about each assignment via SKYPE, or by e-mail or phone.  Thus the e-LIVE opportunity.  John will be your instructor and writing coach who you can talk with at any time about your assignments. Remember that John is in Michigan (Eastern Time Zone), so it's best to e-mail John to set up a time to chat.  

- When you've completed each course unit you'll be sent the next unit for the course.  Again, you'll be given writing assignments for that unit to submit to John  for review, comments and writing coaching.

- When you've completed the eight units you'll be awarded a Certificate of Completion and 2 CEU (Continuing Education Unit) credits.

Additionally, you can work on writing assignment for actual projects you may be working on - museum labels, marketing materials or other interpretive writing projects.  That is the benefit of e-LIVE - we are flexible in designing the course to meet your real-world needs.

The estimated completion time of the course is about 20 hours - and you can work at your own pace.

What are the units?

Unit One - What is "interpretation" anyway?
- Review of Tilden's Interpretive Principles
- How to use Tilden's principles in basic text writing.
- Examples of interpretive text using Tilden's Interpretive Principles.

Unit Two - Planning for Interpretive Writing Projects.
- The model of interpretation - planning for developing interpretive text/copy.
  * Writing to illustrate an interpretive theme.
  * Developing and writing to accomplish interpretive objectives:
     + Learning objectives
     + Behavioral objectives
     + Emotional Objectives
  * Who is your audience - writing to connect with different learning styles.
  * Where will the writing appear? (Interpretive Panels, Exhibits, leaflets, web sites?).
  * Time, energy and costs for writing interpretive text/copy.
  * Implementation - getting ready for the final copy.
  * Evaluation and pre-testing your copy.

Unit Three - Tangibles, Intangibles and Universal Concepts.
This unit will explore the use of tangibles, intangibles and universal concepts in your interpretive writing.  We will provide examples of each in handout materials.  Using these concepts is how you'll really be able to connect with and relate to your audience.

Unit Four - Writing with feeling and imagination. In this unit we'll look at using a variety of writing basics in creating really wonderful interpretive copy.
  * Active verbs
  * Colorful nouns
  * Personal words
  * Powerful adjectives
  * Metaphors
  * Similes

Unit Five - Writing for Museum Exhibits.  In this unit we'll look at how the label copy needs to work with the graphics and artifacts in the exhibits as well as be interesting and interpretive.
  * Writing toward exhibit objectives.
  * Writing layers (headlines, main copy text, sub-copy text, captions.
  * Copy point size and fonts for museum exhibits.
  * Say it in 50 words (Provoke, Relate and Reveal).
  * When a word becomes a picture.

Unit 6 -  Writing for interpretive panels and wayside exhibits.  This unit will follow many of the concepts in the exhibit label copy text writing.  Writing for interpretive panels needs to be theme and objective based as well.  It also needs to reflect the interpretive plan for the total site the panels will be located in, contributing to the total site interpretive theme presentation.

Unit 7 - Writing for self-guiding trail or tour leaflets.  One of the most common writing assignments is developing copy for self-guiding trails or self-guiding walking tours.  This unit will look at developing one story illustrated with 7-10 stops.

Unit 8 - Writing to accomplish management objectives.  This can include traditional issues such as marketing issues, safety rules and regulations,  and related management issues unique to your organization.  Projects will be individualized for your particular issues.

Course Costs and Registration.

The cost for the 20 hours training with live interaction with the instructor is $200.00 USD.

You can pay via credit card or PayPal.

Here is how to register for the course:

Simply pay the course tuition (at the pay now button below).  You can pay by credit card or paypal.

Once the course tuition is paid (PayPal will send us a notice). John will send you Unit One and all related course materials and an e-copy of his text book "Guidebook for Interpretive Writing".  He will also be happy to chat with you at the start of your course as wel,l to make introductions and get you going.  If you're planning to start the course, send John an e-mail to let him know.  Be sure your e-mail can accept large e-mail attachments and not block them or send them to SPAM :)

In you have any questions at all, please feel free to ask.

For Payment by credit card or paypal:

Home Page | Our Range of Services | Interpretive Coaching | Interpretive Planning | Interpretive Plan Outline | Interpretive Training | John Veverka Resume | Qualifications | NEW Advanced Interp. Text Book | InterpNEWS | Library | Expert in Interpretation | JVA NEWS, Courses and Updates | Certificates | Planning/Design of Interpretive Panels | Interpretive Writing | Interpretive Writing Course | Interpretive Trails Course | Interpretive Panels Course | Introduction to Heritage Interpretation Course | Interpretive Planning & Design of Marketing Brochures Course | Training for Interp. Trainers | Interpretive Exhibits Course | Interpretive Master Planning Course | Interpretive Planning for Scenic Byways. | Critiquing and Coaching Interpretive Staff | Advanced Interpretive Planning | Interpretive Training Center Course Catalogue | Interp. for International Visitors course. | Interpretive Exhibits Evaluation | Interp. Center Feasibility Analysis Course. | Interp. for Commercial Tour Providers | Interpretive Researchers Guide for Visitor Studies | Interp. Planning for Historic Homes | Heritage Interpretation Training Center | Interpretive Planning for Botanical Gardens | An introduction to planning and presenting live interpretive programs and tours for Museum/Heritage Site Docents and Volunteers. | Developing Marketing Plans for Heritage & Tourism Sites and Attractions | Interpretation Book Store | Heritage Interpretation Resource Center | Interpretive Planning for Historic Farms | Developing Successful Partnerships | Developing Interpretive Outreach Programs | Community Interpretation Planning | Interpreting Gravestones and Historic Cemeteries | Using Interpretation to Accomplish Management Objectives. | An Interpreters Guide for Survival Economics. | Innovative Strategies for Interpretive Media and Services Planning. | A Curators Guide for Developing Gallery Tours. | Advanced Interpretive Writing - Technical Publications | Page 2 | Advanced Interpretive Services for Managers, Supervisors, Team Leaders and Sr. Staff. | Advanced Interpretation for Chiefs of Interp. - Interpretive Managers - Regional Interp. Specialists | Interpreting Critical Issues. | Developing Commercial Interpretation for Resorts, Cruise Ships, Campgrounds and Tourism Attractions. | Planning and developing a new commercial tour guiding business. | Interpretive Evaluation, Visitor Studies and Site Assessment Center | The Center for Interpretive Planning Advancement & Excellence. | Developing Requests for Proposals (RFPs) | Planning and Facilitating Focus Workshops | InterpNEWS Advertising Details | Planning for Interpretive Experiences | 40 Years a Heritage Interpreter | Interpretive Techniques - The Rest of the Story Course | Certified Professional Interpretive Planner Certificate | Certified Professional Interpretive Program | Certified Professional Interpretive Trainer certificate program. | Certified Professional Heritage Interpreter certificate program. | Certified Professional Interpretive Writer certificate program. | Visitor motives for attending interpretive programs. | Exhibit Rehab Course | Developing Training Workbooks & Manuals | Planning for Railroad Museums and Sites. | Climate Change Interpretation Course. | When there's nothing left but the story - interp. storytelling. | Interpreting Legends Myths and Fables | InterpSHARE - Seminars 2022 | Interpreting Invasive Species | Interpretiing Edible Insects | Interpretaive Planning for Climate Change | HITC Climate Crisis Resource Center | PUP Members Only | Starting a new Interp Consulting Business | Panels 4 Week Course | Interpretive Writing - 4 Week Course | Marketing - 4 Week Course | Intro to Interpretation - 4 Week Course | Interp Climate Change - 4 Week Course | Exhibit Rehab 4-Week Course | Level 1 | Johns Interpreters Blog | Economics for Heritage Interpreters | General Site Map
Back to content | Back to main menu