Visitor motivations for selecting/attending (or not attending)
interpretive programs and services.
participation numbers (attendance) in/at interpretive programs/services and experiences,
based on research from visitor interpretive content/topic preferences and expectations.
Archaeology site interpretive tour -
Way back in the 1970's working as a seasonal interpretive naturalist with Ohio State Parks for 5 seasons, I observed several things that affected my program attendances including:
I felt that we (interpreters) offered interpretive programs for our weekly schedules on topics that WE liked or were interested in -
Two seasons of visitor survey research (surveyed over 4000 visitors) at the Ohio State Park I worked at, for my M.S. in interpretation (at The Ohio State University), I wanted to learn, among other things, what program topics the visitors were interested in. I surveyed 90 different program topics, including program topics we actually offered. I also wanted to learn why visitors actually attended programs I was offering. So what did I learn?
program topics that the visitors actually wanted to attend or have an interest in.
on Maslow's Hierarchy of Needs).
interpretive programs or experiences.
Based on the results, and now 30 years of interpretive consulting work, I consistently think about just who the visitors/market groups are you want, and, what do THEY want? What products are you selling anyway? Thus the "visitor" analysis as part of our interpretive master planning work.
If this course on better understanding your visitor's motivations for selecting and attending interpretive programs or experiences is something you could use, check out the course content below. You can start the course at any time and complete the course at your own pace.
Course tuition includes:
The course units combine aspects of interpretive planning, motivational psychology, visitor survey research strategies, interpretive writing for marketing, and visitation tracking.
Unit One -
Unit Two -
Unit Three -
Unit Four -
Unit Five -
Unit Six -
Unit Seven -
Unit Eight -
Unit Nine -
If you have any questions please feel free to contact me.
Heritage Interpretation Training Center
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